UX ANALYSIS E-COMMERCE SITE
We have proactively assessed the client e-commerce website and observed certain inconsistencies from heuristic evalution and lots of opportunities from competitor analysis.
1. My Responsibility
Heuristic analysis on
current website & demonstrate how
competitors are doing things differently.
To gain insight into the client’s primary competitors, I conducted an in-depth analysis of their strengths and weaknesses based on observations from four competitor websites.
Based on the competitor analysis results, I conducted a heuristic evaluation to identify any usability issues before presenting my findings to the client. This helped them understand the steps needed to improve their competitive standing. We also leveraged research data to demonstrate the value of mobile for their business.
2. Features Analysis
Report on client website features vs competitor
3. Competitor Analysis
In-depth competitor analysis incl. observations, UI analysis
4. Heuristic Evaluation
Found UI inconsistencies using heuristic prinicples
5. Opportunities
Opportunities to improve user experience based on heuristric evaluation.
